Alex Britez – Medium

Alex Britez
in
UX of EdTech

Why, how, and when to invest in UX talent in your EdTech startup

An interview by Adam Black

20 min readJan 15, 2023

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Why, how, and when to invest in UX talent in your EdTech startup

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Alex Britez
in
UX Collective

Jobs-based business strategy: business language

As digital products grow in complexity, there comes a need for a businesses to start dividing up responsibility across cross-functional…

10 min readMar 23, 2021

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Example outcomes that take a Business, Learning perspective for external outcomes, and functional and emotional outcomes from an internal human perspective

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Alex Britez
in
UX Collective

The ABCs of attitude-based archetypes in design

Taking a behavior design approach to user segmentation as a way to personalize design decisions.

9 min readNov 22, 2020

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Decorative image

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Alex Britez
in
UX Collective

What does UX in education look like?

A glimpse into some of the interesting challenges that designing products for learning bring

14 min readOct 18, 2020

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A Venn diagram with 4 parts. User Desirability, Business Viability, Feasibility, and Learner Efficacy

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Alex Britez
in
UX Planet

Identify the urgency of your Usability FIREs

As UX practitioners, usability studies are commonplace. However, articulating our findings in a way that effectively describes the urgency…

9 min readFeb 21, 2020

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Identify the urgency of your Usability FIREs

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Alex Britez

Prototyping: Using Browser Extensions

Using Chrome Browser Extensions to rapidly create prototypes built on top of live software.

11 min readNov 26, 2019

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Prototyping: Using Browser Extensions

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Alex Britez
in
UX Planet

When Building a Better Mousetrap is not Enough: Shoelaces, Switching Cost & Jobs to be Done

Knowing that you built a better mouse trap, or in this case a shoelace, why do people fail to switch? In this post I will try to explain…

9 min readOct 25, 2019

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When Building a Better Mousetrap is not Enough: Shoelaces, Switching Cost & Jobs to be Done

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Alex Britez
in
UX Planet

Words Matter: Strengthening Team Vocabulary

Not only listening to what people are saying but being aware of what they are not saying

14 min readOct 9, 2019

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Words Matter: Strengthening Team Vocabulary

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Alex Britez

Navigating the Complexity of Design through Alignment and Feasibility

Two of the biggest trouble makers that can impact your product design project are a lack of team alignment and a lack of awareness of…

14 min readMay 3, 2019

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Navigating the Complexity of Design through Alignment and Feasibility

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Alex Britez

Communicating the Complexity of Design using Cynefin

In the following series of articles, I will unpack various personal experiences that I have come across, and what I’ve been doing to help…

12 min readOct 27, 2018

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Communicating the Complexity of Design using Cynefin

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Alex Britez

Alex Britez

Designer, Developer, Dad & maker of things that teach stuff. Sr Designer at Microsoft VS Code & MakeCode & Adjunct Instructor @ NYU’s Digital Media for Learning

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